How to Build a Website for Beginners Part 4 – Marketing

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In this series, I’ve covered the initial terms of website builders, the features every website needs, and the overall design of a website. Obviously, there were some gaps in the information since it’s hard to cover everything in just four posts. This is why I spoke a lot about doing research on your own when you’re building your website. But there’s one more category to go over: Marketing.

Marketing allows you to make sure your website is seen by others, whether they’re customers, readers, or followers. Even the perfect website isn’t much without visitors.  Social media is the best way to market a new website, so that’s what I’ll be focusing on. Some other methods exist, but most of them use social media in some manner. Since it’s different depending on whether you’re creating a personal/individual website or a company website, I’ll be splitting this up into those two sections, though there is some overlap between the two.

Marketing Company Websites on Social Media

For marketing company websites, you need to focus on where your audience is and what they’re expecting. The first thing you can do is include your website URL in your social media profiles, especially LinkedIn. If you haven’t yet, you need to create social media profiles to reach your online customers. LinkedIn is one of the most popular social media platforms for businesses. Creating a LinkedIn, a Facebook page, and a Twitter can greatly increase customer interaction on top of putting a place to market your products, services, and website. These are the main social media platforms, where are large chunk of people are. YouTube is another important main platform, but it’s best to use if you know for sure you’ll be making company videos. You can share the videos you make on the platform to Facebook or Twitter to increase your company’s reach online as well.

If you run a fashion, travel, or crafting company, Pinterest is an excellent platform to post products, blog posts, and photos from your site. Pinterest caters to a specific group of women who enjoy or want to learn about cooking, sewing, crafts, and makeup. Users also pin clothing items and accessories that they want or pictures from places they want to visit. Instagram is another good platform to use if you’re in any of these businesses as well. You can link your website in both social media platforms and post/pin pictures from your site.

Tumblr is an option if you can angle your content for a younger audience. Tumblr is a micro-blogging site where many folks from age 13 to late 20s and older post about what they enjoy and respond to posts by others. Denny’s is one of the few companies to efficiently use the platform. You can share posts and photos from your website and link to it on your profile as well. If you have a younger staff member familiar with tumblr, it’s worth trying to start a tumblr blog. Just know it’s not for everyone.

Marketing Personal/Individual Websites on Social Media

For personal websites, especially blogs, marketing on social media is a little easier. Obviously using a Twitter and Facebook help the most, considering the large number of people on those sites. Once again, if you focus a lot on images, food, fashion, DIY projects, or travel, Pinterest and Instagram are two excellent platforms for sharing your website content. Tumblr also works a lot better for bloggers and individual websites than business, so getting a tumblr can help market your website. If you’re into vlogging, YouTube is another good platform to try. Sharing videos from YouTube to your other social media can boost your online presence as well.

Another thing to do with social media is find groups and communities to connect with other bloggers or individuals in your industry. This can help you gain followers and credibility as an individual online. Many groups exist on Facebook for this exact purpose, and following those people on other social media like Twitter and Instagram can help you build connections in your industry.

Social Media Tips for Both Website Types

No matter what type of website you’ve created, you need to remember to share/pin/post product images, blog posts, photos, and other text from your website. Posts linking back to your website will help get your website name out there on top of your content. Plus, it’s an added bit of free advertising when others share your content as well.

Another tip is, after setting up your social media, to get the business versions. I did this with my Twitter and Pinterest, and it’s been very insightful to what performs well on my profiles. I’m looking into changing my Instagram into a business account as well, and Facebook pages are made for business interactions and data. Facebook pages can be used by either companies or individuals looking to promote themselves without cutting into their personal profile. That way it doesn’t look preachy to post a bunch blog posts, especially if you don’t use your personal profile often.


And thus ends the last part of me “How to Build a Website for Beginners” blog series. I know I haven’t been very specific in most of what I’ve written, but that’s because there’s far too much information to include in just four posts, even ten posts. This is why I constantly stressed doing outside research on the type of website you’re building. Look up websites within your industry of choice. What are they doing with their website design? How are they marketing their page? Is there something they’ve done successfully that you can try?

In the end, there are many subjective or complicated answers to these and other questions. While I can’t definitely answer them for you, I can at least try to point you in the right direction. And that’s what the purpose of this series is. To point you, the website owner, to where you need to look next. Wherever that next step is, I wish you luck. And remember to keep trying no matter the struggle. Thank you, readers. Until next time!


The Downfall of YouTube? Algorithms vs. Content

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Just like Google, YouTube is constantly updating their algorithms to get their customers the best experience. Or what they think is the best experience. Most YouTube viewers are there for a specific set of videos or YouTubers, occasionally changing their viewing habits. In the past, this wasn’t a big deal, as most viewers continued to be subscribed to and watch the older channels they had previously liked. However, YouTube’s new algorithm is changing that.

I became aware of the new change thanks to jacksepticeye who posted a vlog on the changes. He specifically talks about the changes from the perspective of a content creator, but what he says holds true for both creator and consumer. From the consumers side, the new algorithms have changed the recommended videos and channels based on the most recent user activity and trending videos. Best case scenario is a few recommended videos and channels that the consumer actually likes. Worst case scenario is users being unsubscribed from channels they hadn’t watched in several weeks.

But while these changes are important for consumers to know, what about content creators? How have the algorithm changes from even earlier this year impacted YouTubers? It turns out not in a good way.

Content Creators versus the YouTube Algorithm

Jack has posted numerous videos over the past months on the algorithm changes. These videos cover everything from comment changes to changes in views and subscribers. He has expressed his disappointment at the changes to the comment section from when he first began back in 2012. The comment section had gone from all comments he replied to on top to most popular, which made it difficult for him to connect with his audience. A very recent algorithm change caused his views to drop by 30-40% and caused a drop in subscribers as well. And it’s not just him; many users in his industry experienced the exact same drop in views and subscribers. YouTube even unsubscribed him from several of his friends because he didn’t always watch their videos, and the same thing occurred to his friends.

This isn’t the first time the YouTube community has criticized the YouTube algorithm. Searching the term “youtube algorithm” on YouTube brings up many videos bashing or giving tips on how to beat the YouTube algorithms.  Many find the algorithm updates choke content creators YouTube was built upon. One blog states that YouTube’s algorithm hurts animators because their algorithm certain elements of animation videos. These are “high dollar content,” meaning they have high production costs, and videos without personalities. The last one makes some sense, given the number of personalities on YouTube. But there are more than just personality users. Businesses and animators are a large chunk of the non-personality driven videos.

What’s Wrong with the Recent Update

Unfortunately, it seems the newest algorithm update is screwing with more people than usual. Many users, watchers and content creators alike, have complained about seeing video suggestions for The Bee movie memes and even porn, when they have never shown interest in such videos. Most likely, this is an accidental consequence of the update, but it’s still important to note.

Other consequences of the update include some YouTubers losing subscribers for posting videos while keeping them for not. This is extremely problematic for smaller and lesser-known channels, and the YouTube community is not happy with this. Even more problematic is the apparent trend to promote virality over originality, which encourages clickbait titles and shady tactics to bring in views and subscribers that won’t stick.

The worst part? YouTube’s algorithm is not public. Changes aren’t often announced to users, making changes only apparent after they’ve been put into place. This can catch many YouTubers off guard when they begin suffering from the changes. And, as said above, it’s already happening. One YouTuber, H3H3 Productions, gave examples of the viral videos YouTube promotes, and another famous YouTuber, PewDiePie, gave examples of the view drops.

What’s a YouTuber to do?

So what can content creators do? The best thing is to stay true to your current model. Continue to create and upload at the same rate, providing the same or better quality content so your subscribers don’t look elsewhere. Being aware of your audience also helps focus where your channel should go and provide the content your subscribers want. Engaging with them also helps build the sense of community YouTube has become know for. But also let your audience be aware of the changes so that they know for themselves to by wary of what’s happening to their subscriptions.

Businesses on YouTube can do the same thing. Stick with what your audience wants from your company but don’t resort to clickbait and shady tactics like faking news and virality. The thing about being truly viral is that it needs to be spontaneous. Asking to go viral or promoting something in order to go viral can be seen as deceptive, especially on YouTube. Instead, focus on engaging your audience meaningfully through responding to comments and having discussions about things pertaining to your business.


Sadly, there isn’t much any one content creator on YouTube can do about the algorithm changes. There’s a chance with all the negative feedback YouTube has received that they may think users are crying wolf. However, this should not deter any YouTubers from defaulting to the new viral videos and clickbait-style titles that are so rampant across the site. YouTube has always thrived off of original content creators. Doing a random viral challenge is still fun and promoting originality if the user puts their spin on it and doesn’t let those types of videos clog their usual content.

Remember, YouTube is a community. And to be a community, content creators must engage meaningfully, not for the likes or views, with their audience. Viral videos aren’t going to build that community for you or anyone. You need to help build it yourself. Let’s just hope YouTube’s executives can see that as well.