The Dragon Princess - Chapter Two

How to Build a Website for Beginners Part 4 – Marketing

blog, social media, marketing, website, building

In this series, I’ve covered the initial terms of website builders, the features every website needs, and the overall design of a website. Obviously, there were some gaps in the information since it’s hard to cover everything in just four posts. This is why I spoke a lot about doing research on your own when you’re building your website. But there’s one more category to go over: Marketing.

Marketing allows you to make sure your website is seen by others, whether they’re customers, readers, or followers. Even the perfect website isn’t much without visitors.  Social media is the best way to market a new website, so that’s what I’ll be focusing on. Some other methods exist, but most of them use social media in some manner. Since it’s different depending on whether you’re creating a personal/individual website or a company website, I’ll be splitting this up into those two sections, though there is some overlap between the two.

Marketing Company Websites on Social Media

For marketing company websites, you need to focus on where your audience is and what they’re expecting. The first thing you can do is include your website URL in your social media profiles, especially LinkedIn. If you haven’t yet, you need to create social media profiles to reach your online customers. LinkedIn is one of the most popular social media platforms for businesses. Creating a LinkedIn, a Facebook page, and a Twitter can greatly increase customer interaction on top of putting a place to market your products, services, and website. These are the main social media platforms, where are large chunk of people are. YouTube is another important main platform, but it’s best to use if you know for sure you’ll be making company videos. You can share the videos you make on the platform to Facebook or Twitter to increase your company’s reach online as well.

If you run a fashion, travel, or crafting company, Pinterest is an excellent platform to post products, blog posts, and photos from your site. Pinterest caters to a specific group of women who enjoy or want to learn about cooking, sewing, crafts, and makeup. Users also pin clothing items and accessories that they want or pictures from places they want to visit. Instagram is another good platform to use if you’re in any of these businesses as well. You can link your website in both social media platforms and post/pin pictures from your site.

Tumblr is an option if you can angle your content for a younger audience. Tumblr is a micro-blogging site where many folks from age 13 to late 20s and older post about what they enjoy and respond to posts by others. Denny’s is one of the few companies to efficiently use the platform. You can share posts and photos from your website and link to it on your profile as well. If you have a younger staff member familiar with tumblr, it’s worth trying to start a tumblr blog. Just know it’s not for everyone.

Marketing Personal/Individual Websites on Social Media

For personal websites, especially blogs, marketing on social media is a little easier. Obviously using a Twitter and Facebook help the most, considering the large number of people on those sites. Once again, if you focus a lot on images, food, fashion, DIY projects, or travel, Pinterest and Instagram are two excellent platforms for sharing your website content. Tumblr also works a lot better for bloggers and individual websites than business, so getting a tumblr can help market your website. If you’re into vlogging, YouTube is another good platform to try. Sharing videos from YouTube to your other social media can boost your online presence as well.

Another thing to do with social media is find groups and communities to connect with other bloggers or individuals in your industry. This can help you gain followers and credibility as an individual online. Many groups exist on Facebook for this exact purpose, and following those people on other social media like Twitter and Instagram can help you build connections in your industry.

Social Media Tips for Both Website Types

No matter what type of website you’ve created, you need to remember to share/pin/post product images, blog posts, photos, and other text from your website. Posts linking back to your website will help get your website name out there on top of your content. Plus, it’s an added bit of free advertising when others share your content as well.

Another tip is, after setting up your social media, to get the business versions. I did this with my Twitter and Pinterest, and it’s been very insightful to what performs well on my profiles. I’m looking into changing my Instagram into a business account as well, and Facebook pages are made for business interactions and data. Facebook pages can be used by either companies or individuals looking to promote themselves without cutting into their personal profile. That way it doesn’t look preachy to post a bunch blog posts, especially if you don’t use your personal profile often.

Conclusion

And thus ends the last part of me “How to Build a Website for Beginners” blog series. I know I haven’t been very specific in most of what I’ve written, but that’s because there’s far too much information to include in just four posts, even ten posts. This is why I constantly stressed doing outside research on the type of website you’re building. Look up websites within your industry of choice. What are they doing with their website design? How are they marketing their page? Is there something they’ve done successfully that you can try?

In the end, there are many subjective or complicated answers to these and other questions. While I can’t definitely answer them for you, I can at least try to point you in the right direction. And that’s what the purpose of this series is. To point you, the website owner, to where you need to look next. Wherever that next step is, I wish you luck. And remember to keep trying no matter the struggle. Thank you, readers. Until next time!

The Dragon Princess - Chapter Two

Why I Considered Quitting Facebook Pages

When it comes to marketing, there are many social media platforms to use. Twitter offers a place for quick, in the moment, posts. LinkedIn offers a place for professional or industry specific posts. Instagram offers a place for visual posts. YouTube offers a place for video posts or vlogs. Snapchat is a more private instant photo and video-sharing platform. And Facebook offers a place for… all of the above? Most social media platforms have a niche type of posts, but Facebook is different. There is no particular niche. Just whatever the user decides to post.

Facebook is one of the older social media platforms, with YouTube being the oldest of the ones mentioned. Originally, it had been created specifically for text posts. Pictures and videos could be added, but that wasn’t the sole point. Eventually, photos became more prominent on the site, since it was an easy way for users to show what they were up to with friends and family. More recently, Facebook added live video-streaming to their features, as well as making it easier for users to upload videos.

For the average user, these features are fun and can be used interchangeably for an all-around experience. But what about for marketers managing Facebook pages? There is no set function for Facebook pages besides to keep customers up-to-date on the company. Which is the primary function of all businesses accounts across social media For the larger companies who have marketing teams geared towards social media, this isn’t as big an issue. But for smaller companies who have a few individuals or perhaps only one person dedicated to doing all the marketing or social media, it can be a lot harder.

I fall into this second category. For the past year or so, I’d been using Facebook, Twitter, and other social media to promote myself as a writer and personality. Well, I’ve been trying to anyways. Twitter, I’ve found to be the easiest. You write a quick blurb about the day or a random thought and send it out. Easy-peasy. Instagram, you take a picture of what you’re doing, caption it with something insightful or funny, and send it out. Simple and straightforward. But that’s not the case for Facebook. Sure, you can share all your posts from other social media to Facebook, but you can do the same with Twitter, too. So what’s Facebook’s catch? How do you effectively use a social media platform where you can post whatever you want?

One way you could approach it is focusing on text posts like articles and blurbs. Another approach is focusing on photos and videos, especially live videos. The best approach does seem to be mixing text and photos, and maybe a few videos. For companies, this is pretty straightforward. You share posts from your website, new products, and press releases while posting pictures and videos or new products and things that happen within the company.

For personalities though, it isn’t as intuitive, especially when my current audience was only family members and a few sparse friends. Was I supposed to share blog posts on my website? Was I supposed to post pictures of my everyday life? But that’s what I had used my personal account for. Videos maybe? But that’s what I was using YouTube for. So what was my Facebook page for besides sharing blog posts? There was some type of barrier between Facebook pages and my own posting style. And this barrier was, and still is, having a large impact on how I was using Facebook pages. Or not using it.

In the end, I have decided that since I knew I hadn’t been using Facebook pages to the best I could, I would keep with it. Facebook isn’t the most intuitive platform, but that doesn’t mean I should give up on it. Marketing is about taking risks and figuring out what works. I still haven’t figured out how my Facebook page will work, what types of posts to, well, post, or how to attract other friends to visit and like my page. But I’m willing to stick with it until I’m able to discover my niche on Facebook and how to market on it properly. And at the end of the day, that’s what matters.